Since ancient times, India is a country with a rich clothing design tradition and rapidly growing fashion industry. Indian Fashion gave us a marvelous opportunity to enjoy wonderful silk sarees, colorful lehangas, charmingly mirrored cholis and the traditional salwar-kameez that make the whole world admire Indian beauty.
The History
Indian costumes fascinated a lot of travelers over the centuries. Saree is one of the astonishing variety of traditional Indian female garment that has become the national costume of Indian women. Choli is an upper garment in the Indian saree costume that looks like a tightly fitted blouse. Talking about the men’s garment, there is nothing special, but conventional western clothing. As a rule, Indian men wear shirts and trousers. However, such traditional attires as lungis, kurtas, pyjamas and dhotis are usually worn by men that live in villages.
Indian dressing comes in many variations, colors, styles and textures. It is paradoxical that Indian fashion is considered a quite green concept. You’d be surprised, but the first Indian fashion show was held only in 1958. Since then, there has been a fast growing interest among the Indian people in the fashion, particularly in designs and styles of the costumes they wear.
Indian Institute of Fashion Technology (IIFT) and National Institute of Fashion Technology (NIFT) were among the first fashion academies, where students were taught to translate their creativity into clothing designs.
The Present
In recent years, the Indian fashion industry has greatly developed and transformed into a blossoming takeoff. Indian fashion designers have contributed considerably to the spread of Indian fashion worldwide. Today India can boast of many outstanding fashion designers, who can easily compete with any European fashion designer in their styles and concepts. The growing list of well-known fashion designers in India include Ritu Beri, Ritu Kumar, Deepika Govind, Rohit Bal, Abraham and Thakore, Gitanjali Kashyap, J.J.Valaya, Manoviraj Khosla, Indira Broker, Lina Tipnis, Pavan Aswani, Ravi Bajaj, Payal Jain, Rina Dhaka, Sonali and Himanshu, Shaina NC, Anna Singh, Wendell Rodricks, Madhu Jain, Jatin Kochar, Manish Malhotra, Ravi Bajaj, Salim Asgarally, Ashish Soni and many others.
Today online shopping becomes more and more popular. Now there are a variety of online stores that offer charming collections of alluring salwar kameez, wonderful designer sarees, awesome anarkali suits, and gorgeous bridal lehenga choli in various styles, colors and prints, meeting any taste and budget. Special sale offers and events are conducted regularly on such online store websites. So stay tuned and keep up with the hottest fashion trends!
