Creative (and Inexpensive) Tips for Marketing Your Talent As a Graphic Designer

You don’t have to be a starving artist – follow these helpful business tips.

Many people can write their own content, even build a website – but they do not have the talent to create innovative, appealing images, motion graphics and other elements of design. So, how can you put your talents front and center of those who need them?

Here are a few cost-effective and creative tips that will help you promote your talent without leaving you a so-called “starving artist.”

Brand yourself. Yes, that’s right! Most people equate “brands” with large corporations, but the fact is every business regardless of how small or large should have a brand. Brainstorm a bit to determine what your business stands for, what your unique selling proposition is, and how you desire for potential clients to perceive you.

Network. Today, networking is easier than ever before, particularly online. Join industry-related forums; create a Facebook business page, join Twitter and/or LinkedIn, Google+ and other social media sites where you can engage with your target audience. If you’ll get out there and get involved, you’ll see that there are nearly limitless opportunities to put your talent in front of those who need it. A good mix of online marketing and face to face meetings are essential. Join your local Chamber of Commerce for starters.

Create a press release for distribution. Press releases help put you in the “news,” and search engines (as well as people) love news. Optimize your press release for your keywords and geographical location if applicable. Submit your press release to highly trafficked PR sites like PRWeb and Business Wire.

Write articles for your own website, and submit to directories. Nothing establishes you as an authority in your industry like content – and lots of it! Write articles and put them on your own website (for SEO benefits), then submit them to article directories for further syndication.

You may have thought marketing your talents as a graphic design artist would cost a fortune (or at least more than you can afford). The fact is, you can promote yourself effectively as a graphic design professional for very little cost! Sure, there will be some areas where you will want to spend a little money (your portfolio being one of the most important aspects), business cards, but even on a shoestring budget you can enjoy substantial exposure. Be creative and think outside the box for promotional items.

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