There are many different types of shops you can find at the local mall. Most large shopping centers have a department store sometimes known as an anchor. A department store as the name would suggest has several departments such as a shoes, cosmetics, men’s clothing, women’s clothing, etc. In addition, there are many specialty stores throughout the mall, for example, one may feature cosmetics, another may sell only shoes or another may have products for your favorite pet. There are other businesses as well, such as the food court which is an area with an assortment of eateries and restaurants. Some of them sell fast food and some are sit down restaurants. Usually, the shoppers have many choices to choose such as burgers, pizza, ice cream, or fancy frozen drinks. Another type store that is often found at malls is called kiosks. Kiosks are usually just a wheeled cart that can be moved from place to place, sometimes they are even folding carts that can be taken down at night. The kiosks are small business owners who want to keep the rent costs down but still be able to sell their products and make a profit. One vendor may sell only calendars; another stall may sell only candy or handcrafted jewelry.
One benefit of renting a stall is that you are in the middle of everything. When your business is a store people actually have to venture inside to look at what you have to offer. With a kiosk, it is entirely different. They are in the aisles of the mall where customers wander. As they walk around they look at what you are offering as opposed to stores. Also the employees can talk to customers as they walk buy and try to persuade them to buy what they are selling. Some people find this technique annoying but it is known to be effective.
The benefits of a store, however, are great. There is more room for inventory and people have more options. These small portable booths usually only carry one type of product and either customers want it or they do not. Stores are just the opposite. They are selling so much that if someone does not like one thing chances are good that they will find something else. When it comes to saying if one is far better than the other it is hard to tell. They both have their own sets of pros and cons and it is hard to tell which is greater or less.
Food courts are successful because people that shop generally stop for food. If they do not have to leave the mall for food then why would they? There are so many different places to choose from that chances are people will like at least one of them. These are some reasons why the food court is successful. The stores are not as big as a shop, yet not as small as a kiosk, though it is perfect size for this type of business. There is seating in front of the stores so that is not needed in each individual restaurant. There is something for everyone at a local shopping center whether it is a department store, toy shop, eateries or kiosks.
